Write Web Copy to Sell – Try a small body with your flash
Your website looks great: power words, simple navigation, images only, and maybe even flash and multimedia.
But customers aren’t buying.
Makes you wonder if this is a script. How is this possible? Remember the two most important mantras for web content: “writing for search engines” and “writing for devices.” “You used the right keywords to help search engines find you and increase your traffic. In fact, customers enjoy reading your content because you structure your content online with short sentences, short paragraphs, and bullet points to hit the keyword. Customers may read but they still buy.
Most likely, your website text was developed by technology, not humans.
Even online, sales is still about connecting people. How to print meat on broadband? Start where a physical relationship works: trust. How do you become a reliable supplier in your market? You can use words in at least 25 different ways to increase your self-confidence.
Here are two:
1) record how customers talk and
2) change your site to a theme.
People like to believe strangers who talk like that. What would you tell someone if you found this article helpful? Do you really mean “I read a great article that significantly increased my sales volume”? No way. What many editors exploit are the weaknesses of writers, not people. “Great,” “original,” and “reduced” reduce trust. How does your site convert them?
Perform fingerprint test.
You may not want fingerprints on your screen, so I recommend printing a copy of the content at home. Now place your child’s finger on the first modifier you can find. Place your ring finger on the next noun or verb. Repeat this until you run out of keys or handles. If your page is manual, you have many editors and your text is heavy, it is not reliable. In addition to providing readers with text that resonates with them, it also gives them time to get to know you.
Customers need time before believing.
They will get used to your website in small steps, so stop selling; Save time Have a theme on your website and introduce your offer once your customer feels comfortable. Themes are an easy way to review because they always emphasize the same idea. Applying a concept often makes it familiar and safe. Think about the first time you drove a courier or family car; It’s not that scary anymore.
Let’s say your website sells dentures.
Instead of listing the benefits of Denta Thread, tie the discussion into the general idea: “Some people have nothing to smile about.” The first part may show how the discomfort of gingivitis erodes the surface of one’s face. Another episode shows how bad holes can make someone feel self-conscious about smiling. Yet another episode shows how the high cost of root canals can make people panic. In this way, three versions of the same idea allow the site to attract
visitors: one idea, three versions. Does your website have a theme? How many options does your website offer your visitors to make your job easier?Rephrase