Traffic, which makes the webmaster happy
Now that we’ve learned that traffic makes a webmaster happy, we should ask ourselves how we can drive that traffic to our websites. Well, there are several methods to achieve this, but currently search engine optimization (SEO) is the method that delivers the most targeted traffic. If you want to build a solid business that can bring you a more than decent income, using SEO is worth it.
For a successful SEO campaign, you need to follow three main steps: keyword research, on-page SEO, and off-page SEO. You should do keyword research to make sure you choose the best keywords (the ones that will get you the most visitors in the shortest amount of time).On-page SEO is the phase where changes are made directly to the website by editing its files. You need to organize titles, meta tags, images, text, page structure, internal links, relevant tags and many other elements related to your website. During this process, you will use the keywords that you found during keyword research. This ensures that you have a well-optimized website that focuses on these keywords.
Finally, off-page SEO – considered by all leading SEO specialists to be the most important part of an SEO campaign – is about the external links that can point you to your website. Since every link to your website counts as a “vote,” the more votes you receive, the more “effective” your website is.