Principle Development No plan Not every product can meet all three promotional objectives. Some work well for your brand, while others can generate leads and increase sales. However, if you don’t start the process knowing how effective your article needs to be, you will ultimately be dissatisfied with the results. To solve this problem, before writing a single word, decide what purpose the article should serve.
An article that aims to identify you as an expert should showcase your knowledge. One of the leading generations may need to be directed to solve a particular problem. An article that gets around and helps you stand out will not have the same exposure as a highly targeted article that focuses on a small group of people. Learning the difference will help you know which type of article to write.
Publishing content that doesn’t help your reader You’re probably thinking: “All I want is a link back to my site – all the traffic the article brings is gravy.” Guess what? Not all article banks and administrations will accept automated content. You can double the amount of web traffic you can send by writing articles that the blog wants to share with readers. It only takes one publisher and a hundred thousand readers to grow your audience tenfold.
So if you want your marketing to work for you, write the articles advertisers are looking for in their books. This also means taking on regular assignments, auditing, researching a good topic to write about, or even hiring a writer to write on your behalf.