blog attack
Lemons are cute but stupid. If you tell them to jump, they jump. It’s like people who start blogs because everyone else is doing it. Guess what happens after a while? Blogs are dying.
While managing a list of many sites, mostly blogs, I removed a large number of sites from the list because the sites and blogs no longer existed. People are running out of steam or have no reason to start it in the first place.
How do you know if a blog is right for your business? Learn why people start blogs, how they find their niche, and how to use blogging tools to blog better.
Blog content is king
Some people like to read blogs, some like to read newspapers, some like to read food, and some read little or not at all. No matter how the information is presented, every lesson has one thing in common: content. Having a blog connects your information and business to all readers and provides important content in some way.
I started writing since June 2000. If you look at my early posts in Meryl’s writings you will see that this is very personal. When blogs first appeared in the late 1990s, they were daily newspapers. Like any business blog, my blog has evolved from personal to business speaking, but I still add posts here and there.
Few bloggers like to talk about their work, their products and their little world. This might work for celebrities where fans want to know everything about them, but it doesn’t work for mainstream companies. Other marketers are looking for information on how to be successful, and when a blog spends time selling products that provide worthless information, few people will return. People who sell products well are people who provide valuable information. Readers already know what kind of
information they are getting, so they trust that when they buy something it will be the same or better. The value should be visible in their blog. It’s like people only subscribe to news after seeing a preview.
Who would start a business they’ve never written about before?
Nobody wants to be a lemon (I hope). How can you decide whether to blog? The answer is not black or white (what did you expect?). Ask these questions:
Can you update regularly (at least five times a week)?
Do you have anything to say other than meeting?
Do you read other blogs or posts?
Can you give valuable information to anyone other than yourself?
How many subscribers do you have?
On average, how many unique visitors do you receive in a day, week or month?