In-store banking is new to the banking industry
In-store banking was new to the banking industry, and these goals were set by people who had never set foot in a branch.
Please understand that I am not bitter about this. I just look at the facts and believe this is an ongoing problem for companies.
This problem affects both sides. Sometimes the goals set are not enough and the sales team does not achieve its potential.
Needless to say, my sales team never met their daily, weekly, or monthly goals. However, we managed to fight well and maintain our lead. But morale was never what it should have been.
Every six months, my team and I attended a semi-annual sales rally where we sat and watched other departments proudly accept awards for achieving their goals. It hurt to see my team leave empty-handed, even though they knew they had worked so hard.
What I mean is that the goals you set for yourself should be realistic and achievable. The more you or your team achieves your goal, the more motivated they will be.
Once you’ve achieved your goal at a steady pace, challenge yourself or your team to raise the bar. Challenge them to reach higher levels every day.
Remember, as you raise the bar, keep this new goal realistic too. You don’t want to become overconfident and make your goals unattainable.
One last thing. . .
The goals you set should be determined by one or more people who know you, your employees and your target group. Not from someone in an ivory tower.
If the right people aren’t implementing it, pitch the idea to someone you can trust in your organization.