How to Make Monopoly Profits Through Ethnic Marketing?

How to Make Monopoly Profits Through Ethnic Marketing?

Entries
In today’s U.S. market, marketing to various demographic groups is crucial for products and services that serve consumers. Latinos and African Americans currently hold the largest combined purchasing power at over $1 trillion, and that number is growing rapidly. The wealthy middle class of Hispanics and African Americans is growing faster than most white Americans. Ethnic audiences are becoming increasingly wealthy, so even their own groups have purchasing power. The company can generate more sales and develop a strong customer base by being a dominant player in smaller groups such as affluent and middle-class 2 Latin Americans. “Owning” the ethnic market position will allow the company to make monopoly-like profits!

4 Benefits of Owning a Breed
The use and establishment of specific ethnic groups is the focus of this article and should be the goal of any ethnic marketing program. Having an ethnic market offers the following four advantages:

1. Higher rate like interest rate
2. customer base
3. Lifetime customer value
4. Low Power Competition (Blind Competition)