How to choose a website
If you’re reading this, you may be about to build your first website, or you may be an experienced person wondering if there are things you’ve missed. Anyway, I hope I was able to give you a few things that I personally think are important when choosing the right name for your new website.
I assume you already see where your focus will be, so I won’t go into everything about how to find a profitable online business. The reason I say this is because I think the new website will have a theme related to the company in some way, like a personal website with pictures of your family and things that don’t require much attention when choosing a domain name.
So let’s start with something I think you’ll really benefit from.
It is true that most of the traffic (called visitors to your website) comes from search engines like Google, Yahoo and MSN (they have now launched new websites called Live). So, with this in mind, you need to know how to get the best possible search engine results to get people to visit your website.
Most online marketers would agree that from an SEO perspective, a keyword-rich domain name can help your website rank better than if you didn’t use a keyword-rich domain name. You can name this site Nike. com, Amazon.com. com and on eBay. com does not have keyword rich names and you are absolutely right.
But the difference between you and a great website is that they have a bigger marketing budget than you, so they can get away with obscure names. Therefore, if your budget is limited, I recommend you choose a keyword-rich domain name.
Choosing the right keyword for your
domain name doesn’t mean you’ll have a name that no one will remember. This may be the case, but it does not have to be this way. Let’s say you are going to create a website about animals. Maybe you want to sell pet toys and accessories.
What I can do is go to this website: http://www. mouth to mouth com/free.com/free. html and register for free. When you receive an email from WordTracker, enter a “pet” in the field.
You will see the term “pet supplies” clicked 2000-2500 times in a 90 day period. If you’ve paid for the full version of WordTracker (which I highly recommend you do), you’ll see that the keyword is “pet toys and supplies.” ” and 145 people search for this particular phrase every day and there are only 857 websites competing for that exact phrase.
This is great information and you can now use it to find a domain name that 1) tells your visitors what you do and 2) captures the most important keywords you want to appear in search engines.