Insider: How to benefit by sharing your expertise
Sharing confidential information can increase sales. Additionally, it can make your business significantly more profitable as valuable information can be provided at minimal cost.
High-quality, timely, relevant and important information helps prospects and customers make smart decisions. With the right information, it is much easier to make a confident decision. Providing additional ideas, suggestions, information and resources is a great way to differentiate your product – and your company – from the competition.
What valuable insider information can you provide to your customers and prospects?
Useful tips, secrets and other creative ideas to help you consolidate your market knowledge. By sharing sensitive information like this, you create tremendous value that your customers will appreciate. These people feel compelled to show their gratitude by constantly purchasing from you.
Providing valuable insider information is easier than you think. Simply look at each product you offer and see what additional information your potential customers would like to know. In other words, what additional information could you offer a potential customer if you were a salesperson?
To sell a solid cherry wood dining set on the living room floor, you need to explain the exquisite workmanship and how to maintain the “new” look. Note the high-quality joinery used to attach the frame to the table legs. You can even open the drawer of a China cabinet to demonstrate the quality of the integrated hardware, smooth operation and excellent craftsmanship. This is all confidential information.
These are valuable details that help educate potential buyers. This is information that might otherwise go unnoticed. However, there could be details that could determine the success or failure of the sale. Providing all of this confidential information helps ensure buyers are satisfied with the true value of their purchase. They could easily miss this if it wasn’t brought to their attention.