Contact your customer

Contact your customer

Follow up with a customer after completing a sales session, whether you sold them a product or not. Otherwise your time would almost be wasted.

Every phase of the sales process, from the first contact through the presentation of the product to the final phase, i.e. H. the follow-up is equally important.

The follow-up process is an important part of the sales process for many important reasons. Here are some:

1. Follow-up makes your customers feel important.
When a customer walks into your office or calls you, they don’t want to be seen as a statistic. They want to be treated as if they were your only customer.

Following up after the first contact reassures the customer that you are serious about doing business with them.

They will be grateful for the call and it will be a clear signal to them that this was not just another sale on the way to achieving their goal.

2. When you engage with your customer, you show that you care about them.
Another reason to contact the customer is to check how he is doing and what benefits the new product will bring him.

Ask questions about the product and their experiences with you and your company.

It’s always nice to get feedback, good or bad. This way, you can fix anything your customer is unhappy with, learn from your mistakes, and make sure something like this doesn’t happen again with another customer.

If their review is negative or they are simply not satisfied with the product, find out the reasons, show empathy and try to solve the problem as best as possible.

3. Contact your customer for further sales opportunities.
After the first meeting with the customer, one of two things happened. Either you made the sale or your customer remained undecided.

If you have made a sale, customer contact is important for the reasons mentioned in point two and you now have the opportunity to upsell. While you’re on the phone, ask them for permission to look at other products that might be of interest to them.

If your customer still leaves you undecided, this is a good opportunity to check whether they have made a decision. If not, ask them if they would like you to repeat something or if they can think of other questions they would like to ask.